The long way to building.
Every job taught me something I use today. None of them let me build my own ideas.
-
2008SC Johnson
Trade marketing
My first office job.
I started in trade marketing at SC Johnson in Bogotá, with Raid, Baygon and Glade. I helped launch Mr. Músculo in Colombia, from the first in-store samples to the shelves. That's where I learned that a product only matters once people actually try it.
-
2012Grupo Brunett
Head of Marketing & Commercial
Running the whole show.
At a Colombian footwear brand I led marketing and sales, opened 4 new stores and took the brand to a trade show in Las Vegas to open its first U.S. clients. Small team, big responsibility, lots of learning by doing.
-
2014Cencosud
Senior Buyer
Big retail, big spreadsheets.
At one of Latin America's largest retailers I bought sportswear, footwear and accessories for 68 stores. I lived inside the numbers: what sells, what doesn't, and why. Great school. Very big Excels.
-
2017Banco Falabella
Head of Retail · Product Manager
The badge and the lanyard.
For eight years I worked at the bank of Falabella: first running retail across 27 stores, then partnerships with brands like Homecenter, Cencosud and Despegar, with campaigns for more than 2 million customers. Good job, good team, calendar full of meetings. And a notebook full of ideas I never had time to build.
-
2026Vancouver
The big jump
New country. No more waiting.
I moved to Canada and started over. Being the new guy after 17 years of career is humbling, but it also set me free: nobody was waiting for me to ask permission. So I stopped asking, and Neural Studio was born.
-
TodayNeural Studio
Founder
Building whatever comes to mind.
A panda that keeps your habits alive. A star that helps you face the camera. A squirrel that studies with you. An app that tells me to sit up straight. I build them, I ship them, and I show everything I learn in the Neural Studio community.
